Photo License Agreement Canada

A photo license agreement allows the copyright holder and licensee to clearly define how an image can be used. This protects both parties and allows for a mutually beneficial professional relationship. 1.2 „Licensed material“ refers to any still image, audio, visual representation produced visually, electronically, digitally or in any other way, including negatives, transparencies, film fingerprints, prints, original digital files or any reproduction of these, or any other product protected by copyright, trademark, patents or other intellectual property rights that are authorized by the licensee in accordance with the terms of this agreement. Any reference to the material granted in this agreement relates to each item in the material granted, as well as to the licensed material as a whole. EDITORIAL Photography is mainly used for journalistic or educational purposes. Images with people and objects not authorized for commercial purposes can be used in newspapers, magazines (printed and online) as well as in textbooks and educational blogs. A particular format is not required for the conclusion of the agreement. In theory, an oral agreement – without a specific exception – is also sufficient. 3.3 The licensee may not sell, license or distribute derivative works containing licensed material in a manner that would allow a third party to download, extract or access the material granted as a stand-alone file. In general, there are no correct or false image licensing rules.

The requirements you set for your licenses depend on image and usage. CC licenses and action licenses are more suitable for amateur photographers and generally generate little or no revenue. However, professional photographers are better off without a CC license and should instead opt for agreements with clear terms of use. CONSTRAINTS – Anything that can be displayed as an authorization can be used as a restriction. For example, I can give permission for my photo to be used on the cover of a magazine and accompany the article a second time in the magazine. In theory, publication can be prevented from reproducing the inner image, which is smaller than an agreed size. As a general rule, the biggest restriction is duration. Your client is allowed to use the image from one date to another.

When the license expires, the customer must pay an additional fee to continue using the photo. Unlicensed license licenses offer you the potential to earn relatively easily money for your images, but there is also the possibility of low income. If you share licensed images with image agencies, you can reach a much more targeted target audience for your images, but not all images sell as well. Fees vary depending on the agency and the images. The use agreement should also specify whether the licence is exclusive or not and specify its use. I don`t recommend granting unlimited use for an image; Otherwise, a brand can use them on every platform imaginable: in advertising, on billboards and for product licensing. Be very specific to what they can use your image for. You may have noticed that I did not spend time paying fees and prices. As scary as learning in legal documents is, learning the differences between royalties and creative fees – not to mention their impact on the pricing of your photograph – is a mountain that needs to be conquered another time. Its absence does not reflect its importance. If so, a good understanding of the numbers is essential. There are excellent resources available online through the American Association of Media Photographers, as well as dedicated software packages to help you get the numbers correctly.