3. Avoid refering to the word „pricing“ in any form of communication, especially written communication. Do not describe your offence as a „price error“ when contacting retailers who have violated your policy. Using the term „price“ gives the impression that you have a price agreement between your company and your distributor. Use vocabulary to describe these violations as „brand guidelines“ or „violation of distributor policy.“ This will not put red flags on the antitrust authorities and will make the situation more positive. The term „brand guidelines“ refers to the insult to your policy map and not to the way they evaluated the product. 1. Don`t be lazy. Create your own MAP model for your business.
Removing a MAP directive from the internet is the most common mistake that manufacturers and trademark owners have made. You can accidentally select a layout model instead of a MAP policy or choose a model with legal language that is not appropriate for your business. The directive you draw from the internet could be downright illegal, especially if it is not in your company`s line of work. To write a strong pop policy, you need to understand the legal and commercial nuances to influence how your resellers promote your products. It is recommended that you work with trademark protection specialists and/or an agreement office to establish your resale policy. If you find Google`s „map guide“ now, you`ll find countless actual minimum price guidelines advertised that manufacturers and brands have released for their resale partners to see. You`ll also find many examples of prefabricated language that will help you develop your own map policy. If your company does business with online business partners and stationary business partners and you simply copy and paste this map policy model, you miss the opportunity to include policies or incentives specifically related to resale partners operating physical stores in your policy. We saw that that happened. That`s why it`s essential to carefully develop your POP policy. Map guidelines (minimum price guidelines) limit the minimum price at which a service or product can be promoted to its customers. There is not necessarily a limit to the actual price at which the product sells.
Retailers may decide to sell the product at a lower price as long as they do not promote the product in this way. MAP is an agreement between the manufacturer and the retailer, not an agreement between competitors. A producer can decide the price to pay for his product and only accept retailers who accept their map pricing policy.